Lawyer-led Google review management

Silence is the worst reply
your business can give.

We clear your recent backlog — six months of unanswered reviews — in week one, then answer every new review within 48 hours in your voice — and a practising attorney reads every word before it's posted in your name. Every reply carries our seal.

A real reply to your real worst review. Yours to post, no strings.

HG
Hannah G.
3 weeks ago
★★★★★

"Came for my mum's birthday. Food arrived cold and the manager just shrugged. Shame — the terrace is genuinely beautiful."

ANSWERED · 41H
RESPONSE FROM THE OWNER · SEALED

Hannah, thank you for telling us straight — a birthday meal for your mum deserved our better days. Write to us and ask for Daniel personally; the terrace will be waiting. — Daniel & the team

EVERY REVIEW ANSWERED EVERY SINGLE ONE SEALED BY A LAWYER WITHIN 48 HOURS IN YOUR VOICE WITH YOUR APPROVAL
+35% REVENUE FOR RESPONDERS ✦+5–9% PER STAR ✦95% STAY SILENT ✦−30 CUSTOMERS PER IGNORED REVIEW ✦
What answering is worth

Owners want numbers.
Here are the numbers.

Independent research on what happens to revenue when reviews get answered — and what silence costs.

+0%

More revenue for responders

Businesses answering at least a quarter of their reviews average 35% more revenue than those that don't. Womply's own analysis, not peer-reviewed — and it is a correlation: businesses that reply tend to be better-run in other ways too. Read it as a marker of the habit, not proof that replying causes the gap.

+0%

Per single star gained

Harvard Business School (Luca, 2011): a one-star increase lifted revenue 5–9% — measured on Yelp, for independent restaurants in Seattle. He found no effect for chains. It measures rating, not replying: we quote it because it prices what a star is worth, not as a promise about our service.

0%

Of businesses stay silent

Only around one in twenty businesses responds to reviews at all. The advantage is sitting there, unclaimed.

0

Customers per ignored bad review

A widely-cited industry estimate puts it near thirty potential customers per unanswered negative review. It is the softest number on this page — an old industry figure, not a controlled study. We include it because owners ask; we would not build a case on it.

Sources: Michael Luca, Reviews, Reputation, and Revenue: The Case of Yelp.com, HBS Working Paper 12-016 (2011) · Womply revenue analysis (vendor-published, correlational) · Harvard Business Review (TripAdvisor response study) · industry response-rate surveys. Read these honestly: they are drawn from Yelp, TripAdvisor and US restaurant data — not from Google reviews for UK clinics. They establish that ratings and responses matter to revenue. They do not predict your result, and nobody who shows you these numbers can. If that caveat costs us your business, so be it — the alternative is starting our relationship with a number we cannot defend.

The seal is pressed 365 days a year
Run your own numbers

What is silence costing your profile?

Two sliders. Live math from the published research. No email required.

potential customers lost per year to unanswered negative reviews
estimated revenue walking away annually
revenue upside from rating growth (Harvard: +5–9% per star)

Estimates from published research (Womply revenue analysis; Harvard Business School; −30 customers per unanswered bad review) applied to your inputs. This is arithmetic on other people's studies, not a forecast of your business. The underlying research is US restaurant and hotel data; your profile is not that. Treat it as a way to think about the order of magnitude, nothing more. The free sample, however, is real — and it is the only thing on this page we can actually guarantee.

The SIGNET seal — a gold star pressed in wax
Why "Signet"

For five centuries, a seal meant one thing: someone stands behind this.

A signet pressed into wax was how a document became trusted.

That's exactly what we put on your Google profile. Every reply we publish in your name is drafted in your voice and then read — word by word — by a practising attorney (Sofia Bar, EU) before it goes live. No accidental admissions. No risky promises. No template spam. And for healthcare businesses, no reply that ever confirms someone was a patient.

Software can generate words. A seal means someone is accountable for them. That's the difference you're buying.

6-month backlog cleared in week 1·48-hour standard·Your approval, always·Monthly cancels anytime
The work, unhidden

Judge the product before you pay for it.

Five real situations, handled the way we handle them. This is the standard your profile gets.

HG
Hannah G.
3 weeks ago

RESPONSE FROM THE OWNER · WITHIN 48H

Real desks · Real names · Real accountability
How it works

Three stages. You approve everything.

Week one — the backlog

We audit your profile, define your brand voice, and answer your working backlog: every unanswered review from the last six months (up to fifty), plus your most visible older critical reviews. Nothing publishes until you've approved it.

Then — nothing slips again

Every new review answered within 48 hours, in the reviewer's own language. Critical reviews always come to you first.

Monthly — the proof

A one-page report: rating trend, what came in, what we handled, one concrete recommendation for the month ahead.

The Signet desk — pen, paper and gold seals
Two brothers. Real names.

You should know exactly who's writing in your name.

Signet isn't a faceless platform or an outsourced call centre. It's two brothers in the EU who answer their own email — and put their real names on the work.

Petar MenkovAttorney-at-law, Sofia Bar Association · reads and approves every published reply
Bogdan MenkovClient research & outreach · the person whose email you probably just received

Write to us and a Menkov replies — usually within hours. That's the whole org chart.

Pricing

Priced on what actually arrives.
Setup for the backlog, monthly for the flow.

Your tier is set by new reviews per month — not by how many you've collected over the years. A long-established profile with a steady four a month sits in THE SEAL; a busy one at thirty sits in PLUS. Click a card to choose it.

THE SEAL
Up to 15 new reviews / month
£400 today + £150/mo
setup quoted on your answerable backlog
  • 6-month backlog answered in week one (up to 50 + worst older ones)
  • Every new review answered < 48h, in the reviewer's language
  • 1–2★ never published without your yes
  • Lawyer-sealed, monthly one-page report
Choose this tier →
MOST BUSY PROFILES
THE SEAL PLUS
16–35 new reviews / month
£500 today + £190/mo
everything in The Seal, at real inflow
  • Extended backlog window in week one
  • Same 48h standard at high velocity
  • Priority escalation on critical reviews
  • Lawyer-sealed, monthly report + trend read
Choose this tier →
THE SEAL PREMIUM
36–60 new reviews / month · clinics & flagships
£600 today + £225/mo
for profiles where one bad week is expensive
  • Deep backlog triage — the reviews readers actually see
  • Healthcare confidentiality discipline throughout
  • Priority queue on every new review
  • Lawyer-sealed certificate with every monthly report
Choose this tier →
How paying works — one decision, zero risk: signing takes 50% of the setup, which reserves your slot and starts the work the same day. The balance and your first month are due only after you approve the finished backlog — you read every reply before you pay the rest, and they go live the same day the payment lands. Your first month runs from approval, not from signing: you are never billed for the week we spend building it. The monthly runs month to month — cancel any time on 14 days' notice, no exit fee. The setup is a one-off: once we've delivered your backlog it's earned, whether you carry on or not.

If your volume grows, nothing changes on its own. Your tier covers the stated number of new reviews a month, measured on a rolling three-month average. Go over and we keep answering — then we tell you, and you decide whether to move up from the next quarter. We never upgrade you automatically and we never send a surprise invoice. Above 60 new reviews a month, you get a bespoke written quote before we begin.
Fair questions

Asked by every owner. Answered straight.

Can you delete my bad reviews?

Honest answer: nobody can force Google to remove a genuine review — anyone promising that is selling you something shady. What we can do: respond so well that the bad review works in your favour (readers judge the response more than the review), flag reviews that violate Google's policies, and — because a lawyer leads this — recognise when a review may cross a legal line and tell you it is worth taking to a lawyer of your own. That last one is judgement no ordinary agency has. To be clear: SIGNET is a review-management service, not a law firm, and nothing we provide is legal advice.

How fast will I see results?

The response coverage is immediate — your backlog is cleared in week one and nothing goes unanswered after that. Measurable movement in rating and Maps visibility typically shows in 30–90 days, because ratings shift as engaged profiles attract more and better reviews. Anyone promising a specific star rating by a specific date is guessing or lying; we promise the inputs and report the outputs monthly.

Is this a human or a bot?

Both, in the right order. Drafting uses modern AI tuned to your brand voice — that's how everything gets answered within 48 hours. Then a practising attorney reads every reply before it's posted. You get machine speed with a named human who puts his own reputation behind every word. And 1–2★ replies always come to you before publishing, no exceptions.

Do you post fake reviews?

Never — and we won't work with anyone who asks. Fake reviews violate Google's policies and consumer law in every market we serve, and they're the fastest way to get a profile penalised. The entire point of Signet is the opposite: making the genuine reviews you already have work for you.

Can you get me more reviews too?

Yes, compliantly. Responding itself drives volume — research on TripAdvisor hotels found profiles received about 12% more reviews after owners started answering (hotels, not clinics — the direction is the point, not the figure). On top of that, your monthly report includes one concrete recommendation, which often covers compliant review invitations: asking real, happy customers at the right moment, without incentives or gating. What we'll never do is buy, trade, or manufacture reviews.

I have thousands of reviews — do you answer ALL of them?

Honest answer: no — and you wouldn't want to pay for that. Readers judge the reviews they actually see: the recent ones and the prominent critical ones. So setup covers your working backlog — every unanswered review from the last six months, plus the older critical ones still doing damage. Your setup fee is quoted on that number, not on your lifetime total. And your monthly is priced on what actually arrives from here — a long-established profile that gets four reviews a month sits in THE SEAL, however big the archive.

What do you need from me?

About twenty minutes total. One short call so we capture your voice; "Manager" access to your Google Business Profile (a limited role — you stay owner and can remove us in two clicks); and your approval on the backlog drafts. After that, your only job is reading a one-page report each month.

I run a clinic — what about patient confidentiality?

This is where most reply services quietly get it wrong. Our healthcare replies never confirm that a reviewer is or was a patient and never reference a visit, date, or treatment — while still sounding warm and taking the feedback seriously. Every clinic reply is written under that discipline and checked by a lawyer.

What if I want to stop?

The monthly service is month to month: fourteen days' notice, no exit fee, no lock-in, no minimum term. The setup is different — it's one job, done in week one. Once we've delivered your backlog, that fee is earned whether you continue or not. It would not be fair to ask us to clear six months of reviews and then treat the bill as optional, and we don't think you'd expect it to work that way. Everything we've published stays on your profile, and once paid for, the responses belong to you.

Two doors. Both open.
Pick yours.

Start with one email — or test us for free first. Either way, the seal ends up on your profile.

READY? THIS IS THE DOOR

Sign & start today

Email me your business and I reply the same day with the agreement and a firm quote. Signing takes 50% of the setup, which reserves your slot and starts the work — the balance and your first month are due only after you approve the finished backlog.

Selected: THE SEAL — £400 today + £150/mo (click a tier above to change)
START — EMAIL ME THE DETAILS →

Opens your email — no form, no account, a Menkov reads it. SIGNET OOD is in registration; agreements are issued once the company number is on file, so nothing is signed or paid before then.

NOT SURE YET? FEEL IT FIRST

The free sample

Your real worst review, answered by us, sealed by a lawyer — yours to post whether or not you ever hire us.

ANSWER MY WORST REVIEW — FREE
hold 1 second — the seal lands and a real sealed reply reads itself out
A sealed reply. This one is real — it went out for a restaurant answering a 2★.Drafted in the owner’s voice, then read word by word by a practising attorney before it reached the profile. That is the seal.Now do this to my worst review — free →